The Roost Adds to their Product Line (and it’s a dream come true…)

Last year, local jewelry maker & shop owner, Rachel Bonney was ready to change up her “Roost” a bit and began thinking of ways to enhance her product offerings. At that point, she had success selling handmade home goods, gifts and artisan jewelry. “I looked around at what Downtown was offering, and I realized there was need for quality, trendy clothing.” explains Bonney, “There are plenty of shops that sell handmade clothing, but because of the extensive work that goes into creating those, the cost is high”.

She started researching wholesale markets and vendors to find the style of clothing that would match her customer’s needs. It’s easy to see that she studied the market well and has brought the latest fashion to her shop. Now, when you walk into The Roost, you will find an entire wall of beautiful dresses, tops, and skirts. The best part? It’s extremely affordable.

As a downtown business owner, you get to know your customer base and Bonney says her main shoppers are urban-styled women who enjoy “simple with a twist”. “Over the years, I’ve had a few people compare The Roost to a local Anthropologie but with more unique offerings.” she says, which is certainly true in her fashion choices. We decided to show just how amazing her new clothing line is below and threw in a few comparisons along with it!

 

A wrap dress is a classic. It accentuates every woman’s curves, is comfy and will never go out of style. This one in particular flaunts warm colors that will easily carry you into autumn evenings. Anthro’s price is $168, The Roost’s price… $30

 

 

Here’s a similar comparison: geometric is huge right now in trends, as is the asymmetrical hemline. The dresses above feature both of these, but Anthro’s price is $158 and The Roost’s price is just a fraction at… $30

 

 

Embroidery isn’t just for our grandmothers’ hand-towels anymore. This intricate art has been showing up in fashion for the last couple years and makes it’s boldest statement in simple black & white. Anthro’s price (on sale) is $59.95. The Roost’s… an easy $24

 

 

Next up, we have the romper… comfy, feminine, and oh so darling in pink! Throw over your swimsuit as a cover-up, or brave the hot summer evenings and wear as a sexy statement. We found a comparison for this one at Free People ($88), versus The Roost… $30

 

 

Fringe & flow is the perfect way to make your cozy weekend stylish. Above, in shades of blue & green, you can take your choice at the details of how to pull it off. But, at Free People’s price of $128, and The Roost’s price of $26, we think we know which way you’ll go.

 

So, forget any misconceptions that downtown boutiques are expensive and limited… nothing could be further from the truth! Stop by The Roost next time you need a little retail therapy and shop owner, Rachel Bonney will help you find your best style without breaking your wallet.

Downtown Fashion Show – Dare to be Different

Experience the rebirth of downtown fashion shopping for yourself! And bring your girlfriends!

Downtown Springfield Inc. and President Abraham Lincoln Springfield – a Doubletree by Hilton Hotel are showing off the trendy fashions of our downtown merchants at a runway show timed perfectly for those fall shopping sprees. Trendy, classic, casual, eclectic — you can find it all. Women’s, men’s, kid’s — in the last few years, our stores have dialed up their fashion options for you and the price points are divine. We’re tired of downtown fashion being the best-kept secret in Springfield and we’ll let it all out on the runway!

Join us to walk the red carpet and check out the trunk show at 5 pm.

The runway show starts promptly at 6 pm. Tickets are $30 in advance online and $35 at the door. Plus check out some “fashion editor and publicist” options for fun, premium seating and service in the ticket options in the link.

Tickets include admission, hors d’oeuvres and non-alcoholic drinks. Cash bar available.

Proceeds benefit DSI’s work to revitalize downtown and create foot traffic for our small business community, and Prairie Center Against Sexual Assault.

Downtown Fashion Runway Show Highlights Our Comeback

Downtown Springfield Inc. and President Abraham Lincoln Springfield – a Doubletree by Hilton Hotel proudly invite local fashionistas of all ages and styles to a one-stop trunk show and runway experience featuring trendy fashions from downtown shops, timed perfectly for fall shopping sprees. Trendy, classic, casual, eclectic — you can find it all. Women’s, men’s, kid’s — in the last few years, our stores have dialed up their fashion options for you and the price points are divine.

Thursday, August 24, 2017
5-6 pm Red Carpet (for you!), Trunk Show, Cocktails
6-8 pm Runway Show & Silent Auction

Tickets are now available at the door for $35.

“We’re expecting to surprise a few people who haven’t shopped downtown for a while,” said Lisa Clemmons Stott, DSI Executive Director. “The downtown merchants are really excited to show their new lines of clothing and they’ve had a great time working together to make the night a memorable one.”

In 2012, the CLUE Group did a market study of downtown Springfield for us and reported that we had a serious lack of women’s fashion choices. Our entrepreneurs responded to the demand, and today you can see many trendy ensembles in the store windows downtown. Plus you get the curation and customer service that only a downtown shop can provide. That’s why we’re hosting a fun night of downtown fashion to highlight what you may not even realize is available in the district. Say you’ll be there on Facebook>

Tickets are $30 online and $35 at the door with proceeds benefiting DSI in their work to revitalize downtown and Prairie Center Against Sexual Assault, a downtown non-profit working to heal the trauma of sexual assault. This is the first year that PCASA has teamed up with DSI on the Dare to be Different Fashion Show. The ticket price includes admissions and appetizers. A frozen cocktail bar (with options for non-alcoholic versions) and other items will be available for purchase. Our guide for the night is Troy Armstrong, chosen by SJR Readers in both 2016 and 2017 as Best DJ.

In addition to the Trunk Show & Silent Auction, more than 70 looks will be curated for the runway by these 13 downtown area businesses featuring Springfield models of all ages, shapes and sizes:

Fashion Looks Provided By:
Daisy Jane's
Iris & Ivy
Itty Bitty Fashion Truck
Jim Herron Ltd.
Murphy's Loft
Recycled Records
The Roost
Springfield Vintage
Studio on Sixth
Sumac Shop at Dana Thomas House
What the Shirt
Wild Rose
Urban Sassafras
 We also cannot thank the event committee enough: Jane Mosey-Nicoletta, Jean Bruner-Jachino, Shelley Vaughan, Linda Renehan, Robert Sabin, Troy Armstrong, Alicia Bibb, Krissy Olsen and Tricia Schlosser.

 

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