Virtual Cash Mobs – Show Your Love for Local!

DSI’s Momentum on Main Street committee is launching a fun, new series of online shopping experiences, or Virtual “Cash Mobs,” starting Thursday, August 20, at noon on DSI’s Facebook channel.

The goal of each Virtual Cash Mob is to gather people together online to boost the sales of one of our small, locally owned Springfield businesses during these tough times.  Each Thursday at noon, starting August 20, we’ll come together on Facebook Live to make a difference for  one downtown mom and pop shop!

How does it work?

Jump on our Facebook page for a Facebook Live at noon each Thursday. We’ll show you around a downtown business, introduce you to the owner and you’ll see lots of new inventory! As a member of this “Cash Mob,” you’ll enjoy special shopping discounts knowing that each dollar you spend shows some love to your favorite small businesses in downtown Springfield. Plus you can interact with us and ask questions about the products you are seeing via comment in real time.

Why are we asking you to participate now?

Ben, our Program Coordinator, is helping the Momentum committee organize this program. “Downtown shops have been hurt so much by our loss of tourists this summer, so it’s really up to us as local shoppers to prioritize some of our spending to help our local businesses make it through COVID. The benefits for our entire community are great — independent retailers return more than three times as much money per dollar of sales to the local economy than chain competitors.”

“Plus, it’s just plain fun,” says Patrick Russell, owner of Reverie Apparel, and our first featured business. “For me, it’s an opportunity to show off my store and my products to reach a wider audience, and we’ll try to make the experience as easy and entertaining as possible for anyone who is curious and wants to hop on, watch, ask questions and hopefully buy.”

Current Schedule of Virtual Cash Mobs

Reverie Apparel – August 20
Willow and Birch – August 27
Springfield Vintage – September 3
Murphy’s Loft – September 10
Wild Rose – September 17
Studio on 6th – September 24
Corrine’s Closet – October 22
Whimsey Tea– October 29